Such applications perform CRM functions (Customer Relation Management) that is all the operations that move around the customer role.

This kind of software are very useful in mobility if you need a remote access for agents at customer site creating offers and gathering orders from outside the company.

This software allows you to store, for each customer, all the history of the relationship with the company, all orders, offers, all prices and conditions charged, in order to create a data base that allows you to take decisions for coming commercial relationship.